my recent projects
E-Commerce platform and corporate website
TreeDurable, an initiative of L’Autre Bénin, is dedicated to reforestation and biodiversity efforts in Abomey-Calavi, Benin. TreeDurable aims to evolve into a platform for carbon decarbonization solutions.
services within the framework of the project
web-relaunch-project (fixed term contract)
main responsibilities during the FTC job
Electronic Press Kit (EPK)
Metty is a Hamburg-based singer and songwriter. Her EPK, targeted at journalists and booking agencies, is a crucial communication tool in her PR marketing strategy.
services within the framework of the project
e-commerce plattform including an event-booking solution
Dachgemüse is an urban gardening start-up based in Erfurt that grows organic vegetables in peripheral and industrial areas in the Thuringian state capital of Erfurt. Dachgemüse also sells seeds and vegetable boxes online and offers gardening courses.
services within the framework of the project
corproate website for eco-consulting firm
naturplan is a specialist consulting and management firm for landscape ecology with a focus on the southwest of Germany. A team of currently 9 biologists, geographers and landscape ecologists work at the office in Darmstadt (South Hesse).
services within the framework of the project
founding and managing fair-fashion-brand
From 2016 to 2020, Izuba clothing produced textiles and accessories together with local producers in Rwanda. The start-up worked with one of Rwanda’s leading textile companies to export textiles to Germany. The product portfolio included basic clothing as well as extravagant fashion outfits.
services within the framework of the project
my brief passion overview
my services
Brand Building refers to the process of creating and strengthening a brand. It involves establishing a brand identity, developing a brand strategy, and consistently communicating the brand message to the target audience. The goal is to build awareness, trust, and loyalty among consumers.
Building a strong brand helps businesses differentiate themselves from competitors, create a memorable impression, and foster customer loyalty. It also allows companies to charge premium prices and attract high-quality talent. A well-built brand becomes a valuable asset, driving long-term success and market leadership.
Copywriting is the art of writing persuasive and compelling text for marketing and advertising purposes. It involves creating engaging content that encourages readers to take a specific action, such as making a purchase, signing up for a newsletter, or following a brand on social media.
Effective copywriting helps in brand building by conveying the brand’s unique value proposition and personality. It establishes a consistent tone and voice, making the brand relatable and trustworthy. High-quality copywriting can capture the audience’s attention, foster emotional connections, and drive conversions, ultimately strengthening the brand’s presence and reputation.
Strategic Marketing involves the long-term planning and execution of marketing activities that align with a company’s overall business goals. It includes market research, target audience identification, competitive analysis, and the development of marketing campaigns and tactics.
Strategic marketing aids in brand building by ensuring that all marketing efforts are cohesive and aligned with the brand’s mission and values. By understanding the market and customer needs, companies can create targeted campaigns that resonate with their audience, enhance brand recognition, and build lasting relationships. This strategic approach helps in positioning the brand effectively and achieving sustainable growth.
Web Design is the process of creating the visual and functional aspects of websites. It encompasses layout design, user experience (UX) design, graphic design, and content creation to ensure a seamless and engaging online presence.
Good web design is crucial for brand building as it shapes the first impression of a brand online. A well-designed website enhances user experience, reflects the brand’s identity, and builds credibility. It facilitates easy navigation, encourages longer visits, and drives conversions. By providing a positive online experience, web design helps in building trust and loyalty among customers.
WordPress is a popular content management system (CMS) that allows users to create, manage, and publish websites easily. It offers a wide range of themes, plugins, and customization options, making it suitable for various types of websites, from blogs to e-commerce sites.
Using WordPress can significantly aid in brand building by providing a flexible and scalable platform to showcase a brand’s content and products. Its SEO-friendly features help improve search engine rankings, increasing visibility. The extensive customization options allow brands to create unique and consistent online experiences that reflect their identity and values, strengthening their presence in the digital space.
WooCommerce is an open-source e-commerce plugin for WordPress, enabling businesses to create and manage online stores. It offers extensive features for product listing, payment processing, shipping, and more, making it a popular choice for online retailers.
WooCommerce supports brand building by providing a seamless and customizable platform for e-commerce. It allows brands to create tailored online shopping experiences that align with their identity and values. By integrating with WordPress, it leverages the power of content marketing and SEO to attract and engage customers. WooCommerce helps brands build trust and loyalty through efficient and personalized shopping experiences.